:: Avalon Capital Holdings - Corporate

About Us

In 2006, Avalon Capital Holdings was reorganized to become a leading provider of back office and customer interface solutions for various investment industries. Currently, the company owns and markets proprietary currency trading platform, known as Avalon Fx Pro. The software features the unique USB Portable Trading Device, allowing the end-user to trade with total privacy on any computer with internet access. The software also has a "mobile trading" capability, allowing traders to execute orders via smart phones (Blackberry, Palm, etc.).

Avalon FX Pro is owned by Avalon Capital's recently acquired subsidiary, Traders Development, LLC (www.tradersdevelopment.com).

The acquisition of Traders Development, LLC has allowed Avalon Capital to capitalize on the current shortage of computer programmers specializing in the development and maintenance of Electronic Trading Systems (ETS). Avalon Capital expects to be in the position to benefit from the high demand for next generation platform technologies.

Avalon Capital will focus on distributing and marketing the Avalon FX Pro platform to Prime Brokerages, Futures Commissions Merchants, Introducing Brokers, and active currency traders.

FX Market

Average daily volume in FX spot market is approximately $621 billion. The market has grown at a compounded annual growth rate (CAGR) of 17% over a three year period. Celent Communications in Boston estimates that 43 percent of dealer-to-client FX volume is now traded electronically, a figure that is predicted to reach 70 percent by the end of 2007.

The FX market does not have a centralized exchange, is fragmented and largely under the control of the primary dealing banks, who make their profit on the difference between the fees they are charged when dealing with each other and the fees they charge when dealing with customers. For the 10 years, the prime broker community has provided trading services and collateral credit for buy-side customers (retail, CTA, Hedge-Funds, etc.) that otherwise would not be able to participate on inter-dealer platforms. In addition, FX spot trading is gaining popularity due to investment strategies based on momentum trading & carry trades, alpha investments as well as higher hedging activity and algorithm trading (computer generated trading).

Geographically, there are three main centers of trading, which handle the majority of all FX transactions—United Kingdom, United States, and Japan. Trading goes on 24 hours a day.

There are four types of participants in FX Market —

Banks – They earn profits by buying and selling currencies from and to each other. Roughly two-thirds of all FX transactions involve banks dealing directly with each other.

Brokers – They act as intermediaries between banks. Brokers earn profit by charging a commission on the transactions they arrange.

Customers – Mainly large companies, require foreign currency in the course of doing business or making investments.

Central banks – They act on behalf of their governments, sometimes participate in the FX market to influence the value of their currencies.

RISK DISCLOSURE:
Trading foreign exchange on margin carries a high level of risk, and may not be suitable for all investors. The high degree of leverage can work against you as well as for you. Before deciding to invest in foreign exchange you should carefully consider your investment objectives, level of experience, and risk appetite. The possibility exists that you could sustain a loss of some or all of your initial investment and therefore you should not invest money that you cannot afford to lose. You should be aware of all the risks associated with foreign exchange trading, and seek advice from an independent financial advisor if you have any doubts.